Jakarta, October 26, 2024 – Recognizing a child’s interests and talents from an early age is essential for providing the best support for their development. This not only helps children grow in line with their abilities and potential but also sets the foundation for a brighter future. Unfortunately, many parents are unaware of their child’s potential. According to the Center on the Developing Child at Harvard University, early childhood is a critical period for brain development. In the first few years of life, over 1 million new neural connections are formed every second. Early experiences, including efforts to identify and nurture a child’s talents, play a key role in shaping the brain's architecture.
In response to this, PFI Mega Life launched “Unlock The Potential Genetic Intelligence” program, offering parents a way to show their love and support for their children, while also promoting awareness about the importance of life insurance as a vital part of family financial planning.
Samdarshi Sumit, President Director of PT PFI Mega Life Insurance, explained, “Unlock The Potential Genetic Intelligence” program by PFI Mega Life is designed to help parents better understand important aspects of their child’s growth, ultimately supporting them in reaching their dreams. “We want to guide parents in recognizing their child’s interests and talents, while also offering tips for managing family finances. This approach ensures parents are well-prepared for future expenses and any challenges that may arise. For example, if a child aspires to be a musician, supporting that passion might require greater financial resources as they get older, helping parents avoid future financial stress,” explained Samdarshi Sumit.
“Unlock The Potential Genetic Intelligence” program took place in several hotels across Jakarta and Surabaya. Along with financial literacy presentations from expert speakers, the event also featured activities for children, including fingerprint tests to discover their potential, playgrounds, and drawing and coloring sessions. The program’s success in reaching 241 families was made possible by the enthusiasm and active participation of parents committed to supporting their child’s growth.
Looking forward, PFI Mega Life remains dedicated to protecting the dreams of Indonesian families by offering innovative programs that provide real value to every family and individual. We believe life insurance plays a key role in family financial planning, not just in terms of cost or profit, but in ensuring that families have the right protection at every stage of life. That’s why we believe focusing on family is the best way to enhance financial literacy about life insurance, as family is the main reason it is needed.
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