Moving dynamically, PFI Mega Life collaborates with PermataBank to launch Mega Loan Protection

16 Nov 2020

Jakarta, 16 November 2020 - A joint venture between Prudential Financial Inc and CT Corporation, PFI Mega Life, officially launched its newest product, Mega Loan Protection in early November 2020. This product launch aims to keep the company moving to protect the dreams of every level of Indonesian society , according to the vision that was carried, namely "We Protect Dreams". There is something different from the product release this time, where PFI Mega Life collaborates with one of the leading banks in Indonesia, namely PermataBank.

The release of this latest product called Mega Loan Protection is considered to be one of the best solutions to deal with difficult conditions, when someone needs extra protection when they need funds borrowed through PermataBank.

"Seeing the current market conditions, where savings and loan activities through banks are still something that is often done by anyone. For this reason, PFI Mega Life wants to be involved in the process of protecting customers and lenders who are involved in these activities. With the aim of protecting the dream of the customer's family, so that if something happens that is not expected by the customer, it will not destroy the dreams and commitments that have been made. We believe that Mega Loan Protection is the right product to be a solution to existing problems, "said Sri Imelda Marbun, Chief of Bancassurance.

PermataBank's Head Secured Lending, Rosalia Abadi also welcomes the collaboration between PermataBank and PFI Mega Life. "With this collaboration with PFI Mega Life, we want to provide peace and at the same time ensure a sense of security and comfort for customers who make loans through PermataBank banking services, especially during the COVID-19 pandemic which is full of uncertainty. This is certainly in line with the company's vision to become the bank of choice that creates meaningful value for our customers, ”explained Rosalia.

Mega Loan Protection is a Credit Life Insurance product that will be specifically designed to protect the Policy Holder (as a lender) against the risk of death, which may result in the debtor's inability to pay the remaining loan installments to the Policy Holder. Mega Loan Protection will provide benefits to the Insured with an entry age of up to 64 years.

Mega Loan Protection Benefits

Benefits for Lenders

This benefit will provide added value for the loan products offered, reduce the risk of loans, and increase customer confidence in the Bank.

Benefits for Customers

Customers will feel calmer, reduce worry, reduce the burden that must be borne by the family if there is a risk of dying, as well as competitive premiums with insurance protection that suits their needs.

For more information about Mega Loan Protection, please contact or visit


About PFI Mega Life

Established in 2011, PT PFI Mega Life Insurance is a joint venture with a new structure that combines Prudential Financial Inc.'s global expertise with the strength of CT Corpora's local market network. PFI Mega Life provides a complete range of life insurance products to serve a wide range of customers, from large corporations to individuals. Its product offerings include insurance products linked to investment and credit shield insurance. PFI Mega Life products and services are distributed through various channels, including bancassurance, telemarketing and retail.

For more information regarding PFI Mega Life, visit our website at

For further information, please contact:


PermataBank is one of the 15 leading banks in Indonesia that offers innovative products and services serving more than 3 million customers in 62 cities in Indonesia. PermataBank has 304 branch offices, 2 mobile branches (Mobile Branch), 942 ATMs with access to more than 100,000 ATMs (VisaPlus, Visa Electron, MasterCard, Alto, ATM Bersama and ATM Prima) and millions of ATMs around the world connected to the Visa network , Mastercard, Cirrus. PermataBank has received recognition from various leading award events. In 2019, the PermataBank service received 5 Satisfaction Loyalty & Engagement (SLE) Awards 2019 based on the Infobank and Marketing Research Indonesia (MRI) survey, one of which is ranked # 1 in the INDEX 2019 OVERALL-ENGAGEMENT category (conventional commercial bank / book bank 3) . PermataTel Customer Service has won the 2019 Contact Center Service Excellence Award for 10 categories, from Service Excellence Magazine. In the product category, credit card, debit card and the PermataBank Syariah Business Unit were ranked I & II for the 2019 Digital Brand Awards by InfoBank Magazine. PermataBank also won various service excellence ratings in the category of Commercial Banks and Sharia Business Unit Banks, in the 2020 Banking Service Excellence Award by InfoBank magazine in collaboration with Market Research Indonesia. As a pioneer in mobile banking and mobile cash technology in the Indonesian market, in 2018, the Bank launched the super PermataMobile X application with 200 of the latest flagship features, and to date has become one of the leaders in digital mobile banking in Indonesia.

For more information regarding PermataBank, visit our website at

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