Jakarta, 18 Februari 2025 - The year 2025 marks a historic milestone for Prudential Financial, Inc. (PFI), a global insurance company celebrating 150 years since its founding on February 18, 1875, in the United States. Over the past century and a half, PFI has been a pioneer in providing financial protection to more than 50 million customers across over 50 countries, strengthening its position as a trusted partner in planning for a better future. Since its inception, PFI has been committed to closing the insurance gap, ensuring that financial security is accessible to everyone. Today, the company continues to drive financial growth in the United States, Asia, Europe, and Latin America.
In Indonesia, PFI operates through a joint venture with CT Corp, forming PFI Mega Life in 2017. This collaboration combines PFI’s global expertise with CT Corp’s strong ecosystem and influence in Indonesia. The partnership aims to meet the growing demand for financial protection among Indonesians.
Chairman and Founder of CT Corp, Chairul Tanjung, emphasized that this collaboration supports the enhancement of financial literacy in Indonesia, aligning with the country’s increasing income levels and life expectancy. One of PFI Mega Life’s key initiatives is the launch of "Maen Do It!” a financial education board game designed to teach children essential money management skills in a fun and interactive way. This initiative aims to break the cycle of financial challenges from an early age, providing a better understanding of the importance of healthy financial management.
“Prudential’s customers have chosen a company that has endured challenging and unforeseen events over its 150 years of existence. Providing financial security and peace of mind to our customers is what we do, and we do it well. We remain strong and ready to serve and support them.” said Charlie Lowrey, Chairman & CEO of Prudential Financial, Inc.
PFI Mega Life is dedicated to protecting and supporting individuals in achieving their dreams through financial planning and protection solutions. Everyone has big dreams that motivate them daily, but financial worries often become an obstacle. One way to overcome this is by ensuring adequate financial security. With this approach, PFI Mega Life is committed to helping individuals achieve their dreams without financial barriers.
For 150 years, PFI has recognized that financial protection not only provides security but also grants the freedom to plan and enjoy life. PFI Mega Life continues to develop solutions tailored to the needs of Indonesians, contributing to a more stable and sustainable economy.
Through this long journey, PFI Mega Life reaffirms its commitment to protecting the dreams of the Indonesian people. With the strong collaboration between PFI and CT Corp, the company remains dedicated to making financial protection more accessible to a wider audience, giving them the confidence to plan and live life without financial concerns. As a trusted financial partner, PFI Mega Life ensures that every individual has the opportunity to achieve a brighter and more prosperous future with financial security.
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