Jakarta, 27 August 2026 – PFI Mega Life and METRO Department Store have officially launched a collaboration that integrates Personal Accident protection into luggage purchases at METRO. This initiative is part of the efforts of the two companies, both operating under the CT Corpora ecosystem, to provide protection solutions that are more relevant, accessible, and closely aligned with customers’ needs as they prepare for their journeys.
The collaboration adopts an embedded insurance concept, integrating protection benefits into the customer experience when purchasing products directly related to travel needs. Through this approach, customers notonly obtain the products they need for their journeys but also receive additional protection benefits as part of aseamless transaction.
For PFI Mega Life and METRO, this collaboration represents an effort to bring greater meaning to travel preparation. A journey is not only about the destination, but also about how well every step is prepared including having protection that can provide customers with greater peace of mind and comfort.
As an initial phase, the program has been launched at METRO Pondok Indah Mall. Through this program, customers who purchase any type of luggage at METRO Pondok Indah Mall will receive information regardingthe available Personal Accident protection benefits, subject to the applicable program terms and conditions. Upon completion of the required process, customers will receive their policy information in accordance with the applicable program mechanism.
This collaboration marks an initial step for PFI Mega Life and METRO in developing a more integrated customer experience, while also opening opportunities to extend similar protection benefits to other METRO stores across Indonesia.
“Protecting people through relevant and accessible solutions is part of PFI Mega Life’s commitment to fulfilling our mission, We Protect Dreams. Through our collaboration with METRO, we aim to bring protection closer to moments that are relevant to customers’ needs, particularly when they are preparing for a journey. We believe that a journey becomes more meaningful when every step is well prepared, including with protection that provides a greater sense of security and comfort. This program also marks an initial step in our efforts to develop an embedded insurance model that can deliver added value and meaningful benefits to customers,” said Samdarshi Sumit, President Director of PFI Mega Life.
In line with this, METRO views the collaboration as part of its commitment to continuously enhance the value of the customer shopping experience. As a department store offering a wide range of fashion and lifestyle products, including luggage and travel accessories, METRO strives to provide solutions that focus not only on products but also on customers’ needs in their everyday activities and travel preparations.
“For METRO, the shopping experience is not only about the products customers take home, but also about how we can provide added value throughout their journey. Through our collaboration with PFI Mega Life, customers purchasing luggage at METRO Pondok Indah Mall can now receive additional Personal Accident protection benefits. We hope this initiative will provide customers with a greater sense of security and comfort, while also serving as an initial step toward introducing similar programs across other METRO stores,” said Christopher Caesario, Head of Marketing Communication, METRO & Trans Fashion Indonesia.
Through this collaborative program, customers can enjoy several benefits, including:
How to Get the Protection
Customers who meet the applicable program requirements will receive the following protection benefits:
PFI Mega Life is a joint venture between Prudential Financial Inc. and CT Corpora. PFI Mega Life is committed to serving the needs of Indonesian communities across various segments by providing protection and investment solutions based on customers’ needs. PFI Mega Life also continues to develop digital solutions and strategic partnerships to deliver protection that is increasingly relevant and accessible.
METRO Department Store is one of Indonesia’s leading department store chains and is part of CT Corpora. METRO offers a wide range of fashion, beauty, lifestyle, and family products through its stores across various cities in Indonesia.
With more than three decades of experience in the retail industry, METRO continues to provide quality products and relevant shopping experiences tailored to customers’ needs. Through various collaborations and innovations, METRO consistently strives to deliver added value to customers throughout every shopping experience.
PFI Mega Life
Tel: +62-21 2954 5555
MARKETING & COMMUNICATIONS DIVISION Phone: (021) 39718001
Email: christopher@metroindonesia.com
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